Throwing a corporate event for your company is a great way to unify your work force, show employee appreciation, or to create a positive corporate image. While the idea of a corporate event is great, planning one can be difficult and daunting. With dozens of things to do, it can be extremely difficult to know what you should prioritize. To make this process easier, below you will find the top tasks that you should prioritize for your corporate event. Putting the below recommendations first will help you get the basics down and allow things to go much more smoothly.

Venue and Theme

The two most important parts of your event to nail down first are the venue and theme. When considering a venue, you want to consider the size, location, cost, and whether or not it will accommodate the purpose of your event. For example, if your corporate event is going to be small, then you do not need a large and overtly spacious venue. You also want to make sure that it isn’t in a remote location that is difficult to reach.
Apart from the venue, another aspect to consider first is the theme, since it is one of the main ways that will help you plan the rest of the event. Things to consider regarding theme are the style of the event, formal or informal, daytime or nighttime, and also whether your guests will be comfortable with your chosen theme.


Every corporate event planner needs a solid team to help execute provisions for the event. For this reason, it is important to choose individuals that know the ins-and-outs of corporate event planning. You want people that know vendors, are familiar with pricing, and can recommend options and ideas to make the event a great occasion.

Marketing Plan

If you don’t market your idea or event, chances are that it won’t be a hit like you hope it will be. For this reason, it is important to come up with a marketing strategy. Usually, this involves social media, posters, invitations, post cards, and word-of-mouth advertising. When you provide people information regarding the event, don’t forget to highlight the venue, time, theme, purpose, and even any special information, such as a popular corporate band that will be playing.


Every event needs music. When planning your corporate event, you want a band that is comfortable playing in a corporate venue. Therefore, it is best to ask the band what the function band is and whether or not they are a corporate band. You might also want to ask how much experience they have in playing at corporate events, and what their main audience base is. This will help you choose the right corporate band.


Lastly, the most useful things that you can do when planning your corporate event is to be positive. Positivity fosters more positivity, leading to a great atmosphere and a higher chance that things will work out. If you hit a few bumps in the road when figuring out a marketing plan, choosing a theme, verifying a function band, putting together a team, or locating a venue, just keep positive and work through it. Everything will work out.

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